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The role of the modern CIO | Technology procurement and maintenance
The blurring of lines in technology procurement and maintenance between IT, finance and Lines of Business (LoBs) has started to become second nature over …
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CMO VS. CTO: The battle of the marketing technology budget | The impact of technology on marketing
The impact of technology on marketing: increasing the tech budget Back in 2012, Gartner predicted that within five years, CMOs of large enterprises would …