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How local authorities can hit household waste recycling targets with effective multi channel campaigns
I attended a very interesting seminar at the recent RWM event in September, “Communication is King” which was aimed at an audience of marketing …
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Using social engagement to gain customer insights for the holiday park industry
We have previously discussed the evolution of social media as a tool for business and how social media has altered customer behaviour which has …
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The importance of multi-channel customer service in the holiday park industry
The UK travel and hospitality industry is proving a success story in 2015, according to Visit Britain in Q1 2015 there was an increase …
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E-business | How the mobile device has altered consumer behaviour & expectations, the importance of monitoring your social media channels
“Mobile to overtake fixed Internet access by 2014” was the prediction in 2008 from Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews …
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The importance of getting your business online | Expand your customer base with e-business for website design
Like it or not, consumers progressively expect an online presence these days. E-commerce is the fastest growing retail market in Europe. Sales in the …
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Demonstrating and proving the impact of marketing strategies | Measure your marketing activities’ effectiveness
It’s a classic dilemma for the entire marketing team – from marketing assistant to marketing manager through to CMOs, for specialists in digital marketing, …
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The evolution of e-business | How technology is driving sales in a multi-channel landscape
Today, e-business is everywhere we turn from advertisements on social media to tailored e-shots to smart ads which follow you around the internet as …