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Marketing automation for Holiday Parks – Microsoft Dynamics Marketing 2016
It’s that’s time of year again, we are well and truly into the new year and although the weather is more wintery than ever. …
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Demonstrating and proving the impact of marketing strategies | Measure your marketing activities’ effectiveness
It’s a classic dilemma for the entire marketing team – from marketing assistant to marketing manager through to CMOs, for specialists in digital marketing, …
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Challenges for the modern Chief Marketing Officer | Is technology in marketing friend or foe?
Chief marketing officers, once all too often regarded as holding the ‘chief’ tag while being concerned with no more than corporate marketing campaigns, are …
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Microsoft Dynamics Marketing | The power of lead automation and scoring software
Why relevant and targeted content is crucial to successful marketing campaigns The last time you bought something new – whether as an individual or …
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From lead journey to customer journey mapping | Converting leads into customers and minimising drop offs
The lead journey: from awareness to after-sales care The journey from lead to customer. It’s a central concern for marketing and sales teams in …
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Sick and tired? How to avoid customer contact fatigue and engage customers
Statistics abound on just how much customer contact is too much – and the tipping point is likely to vary a great deal between …
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How marketing automation software can help the modern CMO | One plan, one message, many channels
The challenge of the modern CMO – aligning the marketing team under a single and integrated plan The scope of marketing has exploded over …
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Sales and marketing integration | Undoing the disconnect with smart campaigns
Sales and marketing. Two vitally important business strands, and two departments that must work incredibly closely together. Yet sales and marketing integration is a …
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Microsoft Dynamics Marketing | How marketing automation can help unite multiple channels
It’s a truth universally acknowledged that marketing in the modern business comprises dozens, if not hundreds of different strands. Marketers know that navigating through …
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MarketingPilot and Microsoft Dynamics CRM | A match made in heaven?
Just over a year ago, Microsoft acquired MarketingPilot and with it all the benefits it can offer to a marketing team. But what exactly …