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Turning the dial in customer relationships | Actionable insights from data
According to McKinsey’s e-book “Big Data, Analytics, and the Future of Marketing & Sales”, $200bn of additional revenue is available to companies who put …
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Prodware at Connect conference | Research and compare field service and CRM software
Prodware are proud to be sponsoring Connect CRM and Connect FSM conferences on 22nd February in London. Hennik Research’s highly successful Connect conference series …
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Software selection | Making the right long term investment
The selection for an improved business management solution – whether it is ERP or CRM, (or indeed any complementary business technology), must be a …
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Customer engagement made easy for marketing in Dynamics CRM 2016
In the last of our series focussing on key users of the Spring wave of Microsoft Dynamics CRM; we move from customer service and …
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Why should you upgrade to a CEM approach?
Customer Experience or Client Experience lays behind the success of TUNA (Tesla, Uber, Netflix, and Airbnb), who are themselves the successors of GAFA (Google, …
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Communication is key for Professional Services’ success | Changing mindset and technology
Because a service organisation often operates in a competitive marketplace where an intangible service offering is the key to your unique selling point – …
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What’s new for customer service teams in Dynamics CRM?
One of the major themes for the latest release of Microsoft Dynamics CRM is “unified services”, alongside productivity, intelligence and mobility. Microsoft have put …
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Out of site out of mind? Continuing the customer journey when peak season is over
For holiday park operators, we are nearing the time of year when thoughts and priorities turn from ensuring customers are kept happy on site …
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CRM for professional services to help deliver optimum customer experiences
Earlier this year, the Department for Business, Innovation and Skills published UK economy figures on GVA (“gross value added” – the measurement of the …
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How local authorities can hit household waste recycling targets with effective multi channel campaigns
I attended a very interesting seminar at the recent RWM event in September, “Communication is King” which was aimed at an audience of marketing …