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Sales and marketing integration | Undoing the disconnect with smart campaigns
Sales and marketing. Two vitally important business strands, and two departments that must work incredibly closely together. Yet sales and marketing integration is a …
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The benefits of CRM software | What is a CRM strategy and how can it help your business?
Many companies across different industries have already adopted Customer Relationship Management (CRM), hoping to increase sales and build customer loyalty and retention. Yet many …