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Social Engagement

The rise of social media as a tool for business is now felt throughout many business processes from customer service, marketing and sales. Powerful social engagement tools implement social listening to allow you to identify brand advocates and industry influencers, and analyse how your brand is being perceived with sentiment analysis and social analytics. Microsoft Social Engagement provides social listening tools allowing you to evaluate, and drive engagement from within Microsoft Dynamics CRM and Microsoft Dynamics Marketing. In this collection of blogs, Prodware discuss the power of social insight and how and why companies should be developing their social channels such as Twitter and Facebook to drive customer engagement and even increase sales.