We are looking forward to exhibiting at the BH&HPA Conference & Exhibition 2017 to be held at the Hilton Birmingham Metropole 1st to 2nd February.
Here are some of the highlights that we are looking forward to from the conference agenda, and that we will be reporting back on in a future holiday park blog. We will also be tweeting from the event, using the hashtag #BHHPA17.
Looking forward with holiday park industry insight
Within the conference programme, we are pleased that there are various slots and viewpoints of the latest trends and insights into future outlooks for the holiday park sector. We will be looking forward to attending the sessions run by BH&HPA, Hoseasons and Roland Berger on this topic and what it means for our clients, and how we can support them to take advantage of the opportunities that arise.
What will water deregulation mean for holiday park operators?
In Steve Casson from ECM’s session, we look forward to hearing more about the opportunities and savings implications of April’s de-regulation of water services. Currently in place in Scotland, water deregulation for the non-domestic market is due to take place in England and Wales from April 2017; according to Energy Desk, “those spending large amounts on their water will make bigger savings in a shorter space of time, though it should be noted that whilst average savings across the border are now exceeding 15% for companies to have switched, initial savings between 2 and 5% are expected in England and Wales until competition begins to increase.” This new Open water programme following the Water Act 2014 offers more competition in the water retail market for the leisure and hospitality industry, and will surely positively affect each operator’s bottom line.
Improving a holiday park’s digital route to market at the BH&HPA Conference & Exhibition
There are a few sessions that will be addressing how a holiday park operator can improve their digital presence and therefore drive business. Social media and SEO will be discussed in a couple of sessions run by Key Multimedia, hopefully with some practical hints for holiday parks. Nearly one third of all Britons are in some way influenced by social media in their holiday decision making and 60% of respondents said they engaged with up to eight marketing touchpoints, including paid search ads, holiday brochures, brand website, travel review sites and social media.
If you are interested in attending these sessions as a park operator who wants to review your multi-dimensional digital tactics, we have previously blogged about creating an engaging holiday park website and being proactive with social media engagement.
Come and see us on stand 33 or contact Prodware online and discover more about how end-to-end park management software supported by Microsoft technology will help your business react to what you learn at the BH&HPA Conference & Exhibition whether it is to understand and review your bottom line from savings made in energy consumption, taking advantage of industry trends and improving customer experiences before, during and after their stay at your holiday park.