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Home Function Archive by Category "Marketing" (Page 4)


Understanding consumer behaviour, identifying a target market through market analysis and segmentation, managing your social channels and building brand awareness are just some of the challenges facing the marketing team of today. This series of blogs looks at the issues the marketing function face, from building campaigns, to integrated campaign execution, to providing return on investment and demonstrating impact across multiple channels.


With the need for a competitive advantage continuing to grow for IT partners, it is becoming even more essential to have that something which …


Everyone knows how important the internet is to modern life, but does your company handle it efficiently, or are you wasting time and effort …


For any size business, customers are the lifeblood of the company. It is therefore essential that they are provided the best service possible, from …