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Home Function Archive by Category "Marketing" (Page 3)

Marketing

Understanding consumer behaviour, identifying a target market through market analysis and segmentation, managing your social channels and building brand awareness are just some of the challenges facing the marketing team of today. This series of blogs looks at the issues the marketing function face, from building campaigns, to integrated campaign execution, to providing return on investment and demonstrating impact across multiple channels.

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The lead journey: from awareness to after-sales care The journey from lead to customer. It’s a central concern for marketing and sales teams in …

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The challenge of the modern CMO – aligning the marketing team under a single and integrated plan The scope of marketing has exploded over …

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Sales and marketing. Two vitally important business strands, and two departments that must work incredibly closely together. Yet sales and marketing integration is a …

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It’s a truth universally acknowledged that marketing in the modern business comprises dozens, if not hundreds of different strands. Marketers know that navigating through …

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Customers buy differently today. The average customer is actually 70% down the sales cycle before contacting suppliers. With easy access to vast amounts of …

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One of the benefits of using CRM is that it has the ability to integrate with your business’s information technology stack. As various businesses …

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Many companies across different industries have already adopted Customer Relationship Management (CRM), hoping to increase sales and build customer loyalty and retention. Yet many …

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