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Home Function Archive by Category "Marketing" (Page 2)

Marketing

Understanding consumer behaviour, identifying a target market through market analysis and segmentation, managing your social channels and building brand awareness are just some of the challenges facing the marketing team of today. This series of blogs looks at the issues the marketing function face, from building campaigns, to integrated campaign execution, to providing return on investment and demonstrating impact across multiple channels.

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It’s a classic dilemma for the entire marketing team – from marketing assistant to marketing manager through to CMOs, for specialists in digital marketing, …

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Today, e-business is everywhere we turn from advertisements on social media to tailored e-shots to smart ads which follow you around the internet as …

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So your business has decided the time is right to migrate to a new CRM system. Perhaps you need new functionality; perhaps you’ve simply …

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The manufacturing and distribution supply chain has been shaped over the years by many different factors. In the past, production lines would be fixed, as …

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Chief marketing officers, once all too often regarded as holding the ‘chief’ tag while being concerned with no more than corporate marketing campaigns, are …

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Whether you’re explicitly talking about big data or not, most organisations today know that making sense of the vast volume of information they collect …

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With the acquisition in 2014 of Nokia’s mobile phone business by Microsoft, as well as the emergence of Skype within the enterprise space mobility …

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Why relevant and targeted content is crucial to successful marketing campaigns The last time you bought something new – whether as an individual or …

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