Understanding consumer behaviour, identifying a target market through market analysis and segmentation, managing your social channels and building brand awareness are just some of the challenges facing the marketing team of today. This series of blogs looks at the issues the marketing function face, from building campaigns, to integrated campaign execution, to providing return on investment and demonstrating impact across multiple channels.
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According to McKinsey’s e-book “Big Data, Analytics, and the Future of Marketing & Sales”, $200bn of additional revenue is available to companies who put …
GDPR is the new EU personal data protection regulation. It will replace existing legislation in all EU countries and introduce new requirements and limitations …
All too often, particularly in organisations that have experienced rapid growth or taken a traditional approach to marketing, sales and service; if you put …
Prodware are proud to be sponsoring Connect CRM and Connect FSM conferences on 22nd February in London. Hennik Research’s highly successful Connect conference series …
Top chief executives aren’t the most social group, according to a study 70% of CEOs indicating they engage on only one social network, LinkedIn, …
In the last of our series focussing on key users of the Spring wave of Microsoft Dynamics CRM; we move from customer service and …
Customer Experience or Client Experience lays behind the success of TUNA (Tesla, Uber, Netflix, and Airbnb), who are themselves the successors of GAFA (Google, …
It’s that’s time of year again, we are well and truly into the new year and although the weather is more wintery than ever. …
For holiday park operators, we are nearing the time of year when thoughts and priorities turn from ensuring customers are kept happy on site …
I attended a very interesting seminar at the recent RWM event in September, “Communication is King” which was aimed at an audience of marketing …
