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How templated website design has enabled e-business for all

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How templated website design has enabled e-business for all

The world of e-commerce has evolved quickly, not just with the advent of cloud technology, social media and mobility; but also the ability for all types and sizes of business to have access to an online commercial presence.  The rise in popularity and increased functionality of templated web design rather than the need for bespoke coded websites is a key factor breaking down barriers for all firms to have access to this channel.

From HTML coding to templated web design

Website design has certainly evolved since the first half of the 1990s when HTML 2.0 was defined as internet standard; along with CSS and Javascript – web designers had to have these basic skillsets as a cornerstone of website building.  As a result, businesses would either have an in-house design team or outsource the design and maintenance of their site to an agency due to the skills required – and how the technology constantly changes.

In the last five years, a major shift towards frameworks and service provision has developed; as this article by UX magazine explains “frameworks provide you a foundation and shortcuts so you spend less time struggling with the creation of a web site, and more time creating content.”  This “commoditisation by templates” has helped organisations achieve a professional looking web presence in a comparably short space of time and represent a much more slick user experience than their internal skill sets or budget might have afforded them previously.

Templates themselves have improved vastly in recent years, with the abundance of plug-ins and in-built components that help with functionality such as SEO, spam filtering, reservations, multi-language and shipping to name just a few.

Making the right choice for your website design

In this useful article by Entheos, where the pros and cons of template vs bespoke are discussed; the benefits of using a templated web design approach are covered – namely speed, functionality, navigation, cost and choice.

The first step must be to understand your own goals, timescales, budget and digital abilities and see which approach best fits this picture.

Many “block builder” type frameworks allow a good level of customisation; with the ability to change pictures, site structure, colours, and of course the text via a Content Management System (CMS).  These back end CMS are often intuitive and easy for any marketing or admin professional to maintain going forward with content input mostly based on Microsoft Word and images managed by drag and drop.

Prodware eBusiness content management

Prodware’s ebusiness suite design templates

For companies such as manufacturers, distributors and service organisations who wish to remain competitive, fresh and provide an optimum customer online experience; ebusiness suite provides a suitable e-commerce option.

In addition to PIM functionality, users can also build and customise their website using pre-configured templates and manage the content via drag and drop to ensure their website avoids the “cookie-cutter” feel of some sites.  Personalisable web templates allow the user to adapt to their own branding, language and imagery and manage the menu and site structure.

Lazer eBusiness website

If you would like to understand more about how you can build and maintain a professional website that links with your ERP, speak to Prodware and ask for a demonstration.

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