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Home Function Archive by Category "Marketing"

Marketing

Understanding consumer behaviour, identifying a target market through market analysis and segmentation, managing your social channels and building brand awareness are just some of the challenges facing the marketing team of today. This series of blogs looks at the issues the marketing function face, from building campaigns, to integrated campaign execution, to providing return on investment and demonstrating impact across multiple channels.

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All too often, particularly in organisations that have experienced rapid growth or taken a traditional approach to marketing, sales and service; if you put …

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Prodware are proud to be sponsoring Connect CRM and Connect FSM conferences on 22nd February in London.  Hennik Research’s highly successful Connect conference series …

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In the last of our series focussing on key users of the Spring wave of Microsoft Dynamics CRM; we move from customer service and …

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Customer Experience or Client Experience lays behind the success of TUNA (Tesla, Uber, Netflix, and Airbnb), who are themselves the successors of GAFA (Google, …

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It’s a classic dilemma for the entire marketing team – from marketing assistant to marketing manager through to CMOs, for specialists in digital marketing, …

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